Where were you going?

I was staying in a dormitory and then one day we decided to go to Hatcher Pass, a little pass where you hike up and snowboard down. I made sure I had my cool outfits where all the colors matched. Even though there was no one else there other than my friends, it was important for me [Laughs]. But because it was so cold, you had to have the right gear, so we went to a shop. My friends didn’t even care how these clothes looked; their mentality was that the clothes should function and keep out the snow and the cold. For me, I needed them to look and fit right. And then I thought that instead of being a professional outdoorsman—a guide, perhaps—that maybe I’m more interested in developing or designing the gear itself. It was a key moment. - Hiroki Nakamura on why he began designing.