LU'U DAN

Luu Dan is a menswear fashion label founded by designer Hung La, known for blending Eastern heritage with Western subcultural aesthetics. The brand explores themes of rebellion, masculinity, and identity through bold tailoring, luxurious fabrics, and intricate detailing. With roots in Vietnam and a global outlook, Luu Dan challenges traditional narratives in menswear while honoring personal and cultural history.

At hid.n: Wadded hoodies and bontans, Raw-Cut Bontans, the Slashed Blazer, Phat Pants and shirting. See also the Lu'u Dan & Thug Club edit.